Helping Manitobans Live Safely & Independently
We are committed to providing Manitobans with access to products and services that support independent living.

Our History.
In 1985, The Victoria Hospital created a unique, non-profit program dedicated to enhancing the health of both its employees and the community in South Winnipeg.
This mandate included helping seniors live at home for as long as possible and in May of 1988, the Victoria Lifeline Medical Alert service officially opened its doors. The Response Centre was actually located right in the Emergency Department at the hospital. The goal of the service from the outset was to build a healthier community, which meant supporting the independence and well-being of seniors and people living with disabilities.
A positive side effect of the program was the impact it had on caregivers – they worried less knowing their loved one could depend on Victoria Lifeline in a medical emergency.
Over 35 Years Later
That goal remains the same. While we’ve outgrown our space in the hospital’s emergency room, we are still a community service of the Victoria Hospital Foundation with the same mandate. We’re now proud to offer services to over 350 communities and have partnered with Lifeline Canada, to ensure our clients have access to the best technology. Even though we now have over 6,000 active clients, to us, you are still part of this family.
Helping Our Community

Impacting Healthcare
We’ve helped over 60,000 Manitobans since 1988. Our Lifeline service also helps reduce Hospital Admissions by 26%.

Reinvesting Our Proceeds
Proceeds are reinvested through the Victoria Hospital Foundation to help advance healthcare.

Expanding Accessibility
Our Subsidy Program helps over 360 people a year get Lifeline who otherwise wouldn’t be able to afford such services.
A community service of the Victoria Hospital Foundation.
All of our proceeds are reinvested through the Foundation to advance healthcare at the hospital and through innovative community projects. Lifeline has continuously raised money for the Foundation.
Our Mission
We are deeply committed to providing Manitobans with access to products and services that support Independent living while engaging a network of partners.
Our Vision
To create a connected care model that allows individuals to live their lives with as much independence as possible.
Our Guiding Principles
- Client-Focused: We make a difference in the lives of Manitobans by putting our clients’ needs first and doing what is right.
- Teamwork: Together we collaborate with our partners to identify needs, establish shared goals and achieve milestones. We respect each other’s perspectives, foster team spirit and follow through with our commitments.
- Trust and Integrity: We maintain confidentiality and act with compassion. We trust leaders, staff and volunteers to apply sound judgment to decision-making.
- Equity: We are committed to equitable access for our clients, staff and partners while striving to identify and eliminate barriers to service and opportunity.
- Innovation: Where emerging needs require new solutions, we will develop partnerships and implement solutions.

Quality. Reliability. Innovation.
With our partnership with Lifeline Canada, we offer top-of-the-line products including the award-winning fall detection button, and the On the Go mobile service.
Our calls are answered ‘live’ by highly trained Lifeline Personal Response Associates, ensuring prompt and professional service. Lifeline’s Response Centre staff undergo extensive training, with 120 hours dedicated to quick client assessment during emergencies.
That's what sets us apart. Our commitment to our community.
With that in mind, we know there are many medical alert services to choose from today, but not all of them are the same. When deciding which one is right for you and your family, it’s important to know the differences between the services and products available.
You want to be sure you are using the most dependable equipment that is installed correctly by a trained representative.
To help you evaluate other medical alert services, Victoria Lifeline has put together a list of important questions to ask any potential service provider.
FAQ
Why Choose Victoria Lifeline?
Do they install the equipment in your home?
Will they service the equipment at no charge to you?
Do they offer reliable fall detection technology?
Our proven automatic fall detection technology is designed to automatically detect true falls, with a low rate of false alarms, giving you access to help quickly.*
*Fall Detection does not detect 100% of all falls. If able, you should always press the button.
Do they specialize in serving seniors and medical alarms?
Where are your help calls answered?
Who answers your calls when you press the button?
Is it a reputable company?
Can you answer the phone with your button?
With the Lifeline help button, you can answer the phone without ever leaving your favourite chair. Talk to your caller through the communicator’s two-way speaker.
Note: This feature is not available on the 7000 series Wireless communicators.
How do you know if your alarm has been received and help is on the way?
The call is not closed until we confirm that help has arrived on site.
Is there a contract? Do you need to purchase the equipment?
At Victoria Lifeline, there is no contract & no equipment to buy!
How will Emergency Services know your medical information?
We keep a medical profile on file and inform EMS when we call them on your behalf. We can also notify next of kin if an incident occurs and you are transported to hospital.
Can the Response Centre respond in any language?
We help subscribers in over 140 languages.
Is the company integrated into the healthcare system?
Victoria Lifeline is a community service of the Victoria General Hospital Foundation with all proceeds going towards enhancing patient care.
Can you wear the button in the bath and/or shower?
All our buttons are water resistant and can be worn in the bath and shower.
Will you know if there is a problem with the equipment?
Our equipment alerts the Response Centre if servicing is required. We will then contact you to make an appointment.
What happens if there is a power failure?
You will be protected for up to 30 hours with back up battery power.
Do they offer a mobile help button with four location technologies?
We are Victoria Lifeline
If you have any questions about our service, we’d love to answer them! Feel free to drop by our office any time for a demonstration or to pick up any of our educational materials.
Read our Terms & Conditions of Service